One of the most compelling and successful personalities in the dog world is Cesar Millan. Known to millions as the star of "The Dog Whisperer" on the National Geographic Channel, Millan uses a combination of psychology and calm assertive energy to "fix" even the most outrageous dog behavior problems.
What his fans may not realize, though, is Cesar Millan also gives back a huge amount to the dog welfare community through the Cesar & Illusion Millan Foundation. The foundation sponsors a national spay and neuter public service campaign, as well as numerous programs that directly help animal shelters.
You can subscribe to "Cesar's Way," Cesar's new magazine, through this blog (look for the magazine cover to the right under "Good Buys"). Read more about "Brand Cesar" this week on Brandchannel.com: http://www.brandchannel.com/features_profile.asp