The Shelter Pet Project is a national public service awareness campaign designed to dispel myths about shelter pets in order to boost adoptions. The campaign just launched a series of new television ads with the tagline, "A person is the best thing to happen to a shelter pet. Be that person." The campaign is a collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council.
Here's one of the brand new ads with a few dogs sharing observations about their owners. Take a look!