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"Stop the 77" Campaign - Dog Bite Prevention Week, May 17-23

Screen Shot 2015-05-14 at 4.17.00 PMIn honor of Dog Bite Prevention Week (May 17-23), kid-dog training and relationship experts Leah Hatley and Justine Schuurmans of The Family Dog™ have launched a campaign called "Stop the 77," since 77 percent of dog bites come from a family or friend's dog.

Sponsored by PetSafe® brand, the three-part campaign aims to educate the public about how to really respect dogs and help keep kids safe around the dogs they know. The three parts are:

  • A must-share video that tells the story of a family dog’s experiences from the child’s perspective, followed by the same story told through the dog’s eyes, which clearly shows the tragic effects of misunderstanding our family dogs.
  • An upbeat, informative website featuring cool graphics and music videos that teach kids to respect dogs, understand what your dog is trying to tell you and how to help Stop the 77 by sharing this information.
  • An eye-catching poster designed by Los Angeles-based artist and dog lover Lili Chin, which is free to download by the public and can be hung in school, libraries, vet offices, and more.

To learn more about Stop the 77 and how to keep our kids and dogs safe, please visit www.stopthe77.com.

Image from Stop the 77 video

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