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Puppy Bowl XIII on TV - Feb. 5

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Yes, the Super Bowl (#51) is on television on Sunday, February 5. But so is the Puppy Bowl (#13). The Puppy Bowl will air on the Animal Planet channel from 3 to 5 PM on Sunday, February 5, so you'll still have plenty of time to get to your Super Bowl party!

The Puppy Bowl is designed to call attention to pet adoption, but it also features some of the cutest puppies you'll ever see competing on "Team Ruff" and "Team Fluff." Puppies are chosen for the Puppy Bowl from shelters and rescue organizations around the U.S. and in Puerto Rico. You can see 40 of the cutest competitors here:

During the game, dog food brand Pedigree will sponsor a “Puppy Bowl Virtual Reality” experience offering viewers a chance to check out the action on the field through the eyes of Buttons, one of this year's star puppy players.

Also new this year, Pedigree is enlisting Hall of Fame wide receiver Jerry Rice and NFL quarterback Aaron Murray to help spread the word about the Puppy Bowl and show how their own dogs are in training mode. Rice and Murray share their dogs' experiences via their own social media channels.


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