Did you know each dog's nose is as unique as a human fingerprint? That got the folks at dog food company IAMS thinking about the ten million pets in the U.S. that go missing each year. The result is NOSEiD, a new app available for iPhones and Android phones.
According to the company, NOSEiD makes "it quicker and easier for owners to report them as missing, and for other dog lovers to help find them." The company worked with dog owners and shelters to create the app.
The good news is the app is free. The bad news is NOSEiD is in beta trials in Nashville (not Asheville). If all works out, however, IAMS will roll out NOSEiD to other areas of the country. Stay tuned.
Learn more about NOSEiD here: https://iamsnoseid.com/
Image: IAMS NOSEiD