You've got to see the new Subaru commercials that just started appearing on TV: They feature dogs driving a Subaru Forester! You can watch the ads on National Geographic Channel's "Dog Whisperer Marathon" on February 15, and during the Westiminster Dog Show (Feb. 15 and 16 on the USA cable network.) One of the best of the bunch is included below.
Subaru reports that half of Subaru drivers own a pet, so why not appeal directly to the dog-owning audience? Subaru also has a relationship with the ASPCA, one of several charities the carmaker supported during its "Share the Love" sales event.
Subaru isn't the only auto company that recognizes the power of the pack. Honda offers the Element with a special "dog-friendly package" that includes a rear car kennel, pet bed, stowable ramp, and more. There's even a website that rates dog-friendly cars: www.dogcars.com.